meet the team



Event Planner

Floral design

custom Invitations

Boutique Stylist

A husband and wife team with a specialty in wedding storytelling. Chris enjoys the nerdy technical aspect of a film, and Amanda excels in bringing out the heartfelt moments of your day. We enjoy telling your story with all the beautiful details which exist in every relationship. 
Married since 2014, we live in Myrtle Beach, SC with our 3 cats (Mali, Zoey, Yogi) and our dog (Coleman). We're passionate about travel, family, and living a life of helping others. 

Jessica is the owner of Blush&Veil, an on location hair and makeup styling company. She has been a hair stylist for 8 years and found her passion in hair finishing and makeup for styled shoots and special occasions. In 2018 she decided to step from behind the chair, in the salon, and founded Blush&Veil.

Ashley Pate Newkirk is the founder of Ash Events- a full service event planning company that is based in Myrtle Beach. After attending the University of South Carolina, Ashley completed a short internship with a local wedding planner before being offered a job with the company. During her years in the industry she received hands on experience with catering, floral design and managing a historical venue. She has growing relationships with the top leading wedding professionals in the State and is constantly expanding. Within the first 6 months of venturing out on her own, she had two weddings chosen for publication! She is recently married herself so she has a fresh outlook when it comes to the full picture. Ashley is an avid animal lover, she along with her husband, Cory, have three dogs. Ashley loves concerts, traveling and all things planning! The goal behind Ash Events is to create an iconic experience that not only eliminates stress for her clients, but it’s something they can remember forever.

Corporate turned small business owner wasn’t the career path I originally had in mind for myself, but this unexpected twist has led to so much happiness and fulfillment!

I have been privileged to work for multiple Fortune 500 companies in product development, design and buying positions. But as I climbed the corporate ladder, I wanted to know who I was creating for. Without even realizing it, this simple thought was life changing... a professional turning point... and it was exhilarating!

The desire to help connect and share life’s extraordinary moments manifested into Charlotte + Lily. Whether near or far, our collaborative design process is 1-on-1. We believe your personality is the foundation and essence of the design. There is always a story...a meaning... a purpose when we create. It's personal! With each design, my heart falls more in love with this studio.

I can’t wait to celebrate with you!

Melissa is the owner of one of the hottest boutique’s in Myrtle Beach, SC. She always wanted her own business. “God opened up doors that I never dreamed would be open for me.” Located in Coastal Grand Mall, Apricot Lane strives to inspire women to fulfill their potential and feel great about themselves.

"WED was born out of a love for wedding planning and floristry that I didn't even know I had. After planning my only daughter's wedding in 2014, I discovered my lifelong passion. I believe that every girl should have the opportunity to have her dream wedding, and I love the personal details that make it special. I find great joy in being a part of a bride's planning process in dreaming up her big day and making it come to life. I think I have the best job in the world! I get to become friends with my clients, and meet new and inspiring vendors. I love my clients and the bond we form throughout the planning process. Hearing people tell me that they're thankful and that their wedding was everything they dreamed of and more means everything to me. It reinforces that I am doing exactly what I was meant to do. Founding WED was one of the best decisions I've ever made."

Blush & Veil
Jessica Huskins

Four Pedal Films
Chris + Amanda Herath

Ash Events
Ashley Pate-Newkirk

Charlotte & Lily
Laura Friedman

Apricot Lane
Melissa Rothenberger

Willow Event Designs
Jessie Johnson