Yesterday marked our One Year Anniversary / Birthday for our Rising Tide Society Tuesday’s Together local chapter in Myrtle Beach, SC! I am so blessed to be apart of such a great community of creatives.
This month we discussed Content Marketing. Content marketing is one of those topics that seem overwhelming to a lot of people.
“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.” – www.contentmarketinginstitute.com
So many platforms, so many opportunities. Finding what is right for you and how to use those to your benefit is exactly what we went over in yesterday’s meeting. Having many different takes on the subject and what works for different creatives ultimately helped everyone learn and grow.
A few take aways from last night:
Be sure your brand is authentic to who you are
Decide who your ideal client is + learn their needs and wants
Come up with a cohesive content marketing plan to reach your ideal client + connect with them on a personal level
Be clear and clean when presenting your brand online as to not confuse your clients
Hone your voice + content for your different platforms
Schedule your content marketing to stay on top of it and to help keep it consistent (check out Planoly!)
If you haven’t already, be sure to read this month’s PDF on Content Marketing. It is jam packed with some awesome information to get your marketing back on track.
We can’t wait to see everyone for June’s meetup. Remember, if you are in or around the Myrtle Beach, SC area – go to www.RisingTideSociety.com and check out our local city’s Tuesday’s Together!